Motion
Client: Apple
iPhone 17 ProiPhone 17 Pro launched with a unique identity system across different platforms including retails, web, keynote, and third-party channels. Joining Apple Marcom during the Spring launch cycle, my work focused on developing a campaign-wide product motion system.
Motion DevelopmentThe new iPhone 17 Pro features a redesign from the inside out, making it the most powerful device. I designed hardware motion animations highlighting the new camera plateau and the additions that define its capabilities.
PDP (Product Detail Page) MotionThe Product Detail Page video pairs with device specifics page in mobile carrier websites. It incorporates hardware motions with typography that communicate specific features of iPhone 17 Pro.
Design: Sam Bebbington, Andrew Brown, Mike Valentine, Ben Flax, Nicholas Denolle, Eli Guilou, Boqin Peng, Sarah Jean Recht, Kristen Chon, Johannes Geier, Daniel Malig, Dan Darling, Scott Rachwalski, Nemanja Ivanovic