Motion & Brand Identity, Academic
*Student work not affiliated with TOHO
TOHO AnimationTOHO Animation is an animation label based in Tokyo, Japan, acting as a distributor of numerous anime projects. This project explores how a legacy anime label could push its boundaries to reflect the inquisitive spirit.
ProcessThe mission was to bring TOHO Animation closer to the fanbase it loves. A new system is built from the inside out, expressed through an iconography system that gives TOHO Animation a new visual language.
OOH / ApplicationsPoster and signage applications in urban Tokyo environment further enhance public visibility and exposure of the new TOHO. The graphics, typography, and color all come together to express the endless creative potential.
PostersEvery poster serves a purpose, championing TOHO Animation's mission and building excitement around the events or animation pieces.
Spatial ExpansionI developed a live 3D installation as an expansion of the project, considering TOHO Animation’s physical presence in stores.
Special Thanks: Ming Tai (Instructor), Miles Mazzie (Instructor), Alan Xu (TA)
Awards:
2025 Graphis New Talent Gold
2025 Core 77 Student Notable
2025 PRINT Branding Campaign Student Second