Motion, Academic
*Student work not affiliated with WIRED
WIRED Magazine
A playful logo reveal exploring how our tools and creations are processed into something new— inviting people to see technology not just functionally, but culturally.






Project BriefThe sketch started with one question: what does it feel like to be optimistic about the future? That is what WIRED is, less a tech magazine but more a publication for people who are genuinely excited about the today.




ProcessWhat kept the main concept clicking was the idea of what's next. I started from the finished product and worked in reverse, imagining when something recognizable gets taken apart and becomes something new entirely.




Finalization & Final Style FramesThe final piece pulls us into a dreamy factory. Inside, innovations dissolve into something elemental, the building blocks of what we have not imagined yet.
Birth of our current technologies and devices

Highlight of mobile tech and WIRED media

The “current” swirling entering into the processing machine

Abstraction into the new

Transportation of primordial forms

A promise of our “next”




Special Thanks: Aaron Björk (Instructor)

Kevin Lee
Graphic Designer

iamkevin.solo@gmail.com
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